Every company needs to be remembered for what they do. Ideally, people should be able to recognize your brand at a glance. They should know what separates you from the competitors. Once you have your target audience in mind, cater to their interests and be aware of their habits.  With the right strategies, you’ll achieve as much exposure as possible.

1. Have a Real Location

 

Today, many businesses choose to go online. While this is a great idea, don’t underestimate the value of physical location as customers will expect one. As your team grows, there must be adequate space for new members to learn and collaborate. Trending places and nearby complementary businesses can attract consumers with similar interests that may be curious about your brand. Furthermore, real buildings reinforce the idea that your company is thriving.

 

2. Pick the Right Colors

 

Color has an enormous impact on customers. It’s mainly used as a tool for communication and setting the mood, but the focus should be on getting consumers to remember your name. People will increasingly associate the colors with the business if they are frequently exposed. Decide which colors represent your company’s values and use them to encourage action.

Can’t decide on your colors? This link may help.

 

3. Have a Logo

 

For many customers, a logo is their first influence. It can determine whether the person will be curious enough to learn about your business at all. Get creative with your design, but stay consistent with the established style across all platforms. As people become familiar with your brand, they will be more likely to search for it and tell their friends.

 

4. Branded Apparel

 

Whether it’s company t-shirts for your employees or branded apparel for your customers, clothing and other branded items can be a great way to increase brand awareness through word of mouth. Customers will be willing to pay for the privilege of promoting your company, as long as the product is sufficiently appealing. People can become familiar with your brand from simply seeing your logo or other company material on branded apparel. Thus, increasing your reputation in your field.

 

5. Business Cards

 

Customers want to see that you are prepared at all times. While they can easily search for your information, people have a lot on their minds and forgetfulness is common. Make a lasting impression in person (whenever possible) by holding a conversation and providing them with a physical reminder that you exist. This can also be a great opportunity to provide incentives, such as discounts. It is important to include a professional headshot and all other necessary contact information on your business card. This can be an easy and inexpensive way to show everyone that you’re serious about what you do.

 

6. Having a Well-Designed Website

 

For many businesses in today’s economy, the single most important aspect of their operations is their online presence. Your website is the extension of your business online. If your website provides an useful experience for your customers, they will return, increasing your brand awareness online. Without an effective website, countless opportunities are wasted.

There are many free options to create your own website for little to no upfront cost (such as Wordpress, Squarespace, and Wix). But you will be limited in terms of style and functionality; unless you want to come out of pocket for themes, plugins, and better hosting. Not to mention, the time it takes to develop a well-designed website yourself if you have no previous experience.

You have the option of paying professionals to bear the burden. A professional web design firm can guide you through the process to make certain your website is mobile responsive and engaging to your users. If you are unsure where to begin, check out our “How to Hire a Web Design Agency” post.

 

7. An Effective Marketing Strategy

 

One of the most crucial components of any company is its marketing strategy. Depending on your business different advertisement methods may perform better. Think about your audience and what they will want to see. Next, design your promotions with them in mind. Have a clear call to action that entices your customer to learn more. Even if people do not convert initially, they will become more familiar with your brand. Thus, increasing the likeliness they will buy with your business in the future. As your traffic grows, so too will your earnings.

Written by Dustin Yonts (Published by Tomas Cera IV and Juan Cabrera Jr.)

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

Check out our work

Every company needs to be remembered for what they do. Ideally, people should be able to recognize your brand at a glance. They should know what separates you from the competitors. Once you have your target audience in mind, cater to their interests and be aware of their habits.  With the right strategies, you’ll achieve as much exposure as possible.

1. Have a Real Location

 

Today, many businesses choose to go online. While this is a great idea, don’t underestimate the value of physical location as customers will expect one. As your team grows, there must be adequate space for new members to learn and collaborate. Trending places and nearby complementary businesses can attract consumers with similar interests that may be curious about your brand. Furthermore, real buildings reinforce the idea that your company is thriving.

 

2. Pick the Right Colors

 

Color has an enormous impact on customers. It’s mainly used as a tool for communication and setting the mood, but the focus should be on getting consumers to remember your name. People will increasingly associate the colors with the business if they are frequently exposed. Decide which colors represent your company’s values and use them to encourage action.

Can’t decide on your colors? This link may help.

 

3. Have a Logo

 

For many customers, a logo is their first influence. It can determine whether the person will be curious enough to learn about your business at all. Get creative with your design, but stay consistent with the established style across all platforms. As people become familiar with your brand, they will be more likely to search for it and tell their friends.

 

4. Branded Apparel

 

Whether it’s company t-shirts for your employees or branded apparel for your customers, clothing and other branded items can be a great way to increase brand awareness through word of mouth. Customers will be willing to pay for the privilege of promoting your company, as long as the product is sufficiently appealing. People can become familiar with your brand from simply seeing your logo or other company material on branded apparel. Thus, increasing your reputation in your field.

 

5. Business Cards

 

Customers want to see that you are prepared at all times. While they can easily search for your information, people have a lot on their minds and forgetfulness is common. Make a lasting impression in person (whenever possible) by holding a conversation and providing them with a physical reminder that you exist. This can also be a great opportunity to provide incentives, such as discounts. It is important to include a professional headshot and all other necessary contact information on your business card. This can be an easy and inexpensive way to show everyone that you’re serious about what you do.

 

6. Having a Well-Designed Website

 

For many businesses in today’s economy, the single most important aspect of their operations is their online presence. Your website is the extension of your business online. If your website provides an useful experience for your customers, they will return, increasing your brand awareness online. Without an effective website, countless opportunities are wasted.

There are many free options to create your own website for little to no upfront cost (such as Wordpress, Squarespace, and Wix). But you will be limited in terms of style and functionality; unless you want to come out of pocket for themes, plugins, and better hosting. Not to mention, the time it takes to develop a well-designed website yourself if you have no previous experience.

You have the option of paying professionals to bear the burden. A professional web design firm can guide you through the process to make certain your website is mobile responsive and engaging to your users. If you are unsure where to begin, check out our “How to Hire a Web Design Agency” post.

 

7. An Effective Marketing Strategy

 

One of the most crucial components of any company is its marketing strategy. Depending on your business different advertisement methods may perform better. Think about your audience and what they will want to see. Next, design your promotions with them in mind. Have a clear call to action that entices your customer to learn more. Even if people do not convert initially, they will become more familiar with your brand. Thus, increasing the likeliness they will buy with your business in the future. As your traffic grows, so too will your earnings.

Written by Dustin Yonts (Published by Tomas Cera IV and Juan Cabrera Jr.)

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

Check out our work