Business is constantly changing; all businesses adapted to the telephone age over 100 years ago. Now, the country’s businesses are faced with a new revolution: online presence. Over 50% of all small businesses in the U.S. don’t have a website. Here are 9 reasons why your business needs a website:

1. Get ahead of your competitors!

All websites have an equal opportunity to reach an equal amount of users. In order to get ahead of your competitors, there are 3 major things you must do with your business online. The first and most important is a social media campaign. In 2018 your clients and customers are on social media. Over 50 million people between the ages of 25-34 and 42 million from the ages 35-44 use Facebook. You must reach them. (click for more stats)

The second is being able to find your website online. When someone looks for your product on Google, your Google search ranking effects the number of leads your website will authentically accumulate. So in order to be shown on the first google search page, you must have excellent SEO campaign and/or use Google Adsense to pay Google for leads.

The third is having a fast and easy to use website. Don’t add extra clicks.  Clients shouldn’t have to spend more than 4 seconds to find out what you’re about. Also, your website MUST be mobile friendly. In 2018 over 60% of searches come from a mobile phone, according to searchengineland.com. If your website is currently not mobile friendly, you should really think about updating it.

2. Provides a way to inform people about your services/products day or night.

The beautiful thing about having a website for your business is that a customer can go to your site at any time of the day. Meaning, your business is promoted 24/7. Remember, it is important to make it easy for them to find the information they need because they may leave your site.

3. Get to know your customer

Utilizing services like Google Analytics or the Facebook Pixel allows you to gather critical information about your customers. Google Analytics, in particular, provides useful insights about your website’s traffic. You can track the activity on your site and view the effectiveness of your marketing campaigns. Additionally, the Facebook Pixel can gather all the personal information about a customer who has visited your site such as their age, gender, and where they live. This information is a vital tool for your business because it allows you to gear promotions to a specific audience. Thus, increasing your conversion rates and ultimately your sales.

4. Websites mean more customers.

The more online presence you have, the more it’s likely you will see an increase in sales. This is because most consumers are online nowadays looking for a service instead of going out to a physical location. Customers want to test the value of your service before they make the effort to go to buy your product or hire you. If people hear about your business from other sources, they will likely look you up online to get more information. So, it is important to have a website up and running.    

5. Enhanced communication with customers

Your website shows people what your business is about before they walk in your door. For example, if you wish to promote a family-oriented atmosphere your website could include pictures of staff and customers (with their permission) having a good time enjoying your store or product. An additional way to communicate with your customer base is to create a Facebook page for your business. This will help drive traffic to your website and improve your overall online reach. It is imperative your business has a Facebook page but it’s no substitute for a website designed specifically for your business.

6. Instant credibility

Having a website will give you instant credibility as a business, but only if your site is well planned and designed. For example, if your site has a lot of ads or pop-ups or it’s difficult for customers to find the information they need, they likely will leave and take their business elsewhere. Provide your customers with a great online experience so they will come back and continue to do business with you.

7. Provides a way to find and buy your product online

There is one place generally everyone goes every day: the internet. People are constantly consuming products and services online. The internet allows customers to research the best product and/or service that will solve their issue. Your website can even allow you to sell your product online. Shopify and Wordpress’ Woocommerce are useful tools that make the process fairly simple.

8. Clients expect you to be online

Customers typically research a company before buying a product from a business. If you don’t have an online presence, you might be seen as unprofessional or simply overlooked. On the other hand, a business with online reviews, a stunning website, engaging ads, and strong community engagement is usually a more trusted option.

9. Your Marketing Starts Online

Your website is the easiest and most reliable way for anyone to get more information on your business or promotions. Before printing flyers, buying radio station time, or posting a Facebook ad, your website must be correct. Clients who want more information should be able to rely on your website to address any unanswered questions they may have.

Written by Juan Cabrera Jr. (edited by Tomas Cera IV)

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

CHECK OUT OUR WORK

Business is constantly changing; all businesses adapted to the telephone age over 100 years ago. Now, the country’s businesses are faced with a new revolution: online presence. Over 50% of all small businesses in the U.S. don’t have a website. Here are 9 reasons why your business needs a website:

1. Get ahead of your competitors!

All websites have an equal opportunity to reach an equal amount of users. In order to get ahead of your competitors, there are 3 major things you must do with your business online. The first and most important is a social media campaign. In 2018 your clients and customers are on social media. Over 50 million people between the ages of 25-34 and 42 million from the ages 35-44 use Facebook. You must reach them. (click for more stats)

The second is being able to find your website online. When someone looks for your product on Google, your Google search ranking effects the number of leads your website will authentically accumulate. So in order to be shown on the first google search page, you must have excellent SEO campaign and/or use Google Adsense to pay Google for leads.

The third is having a fast and easy to use website. Don’t add extra clicks.  Clients shouldn’t have to spend more than 4 seconds to find out what you’re about. Also, your website MUST be mobile friendly. In 2018 over 60% of searches come from a mobile phone, according to searchengineland.com. If your website is currently not mobile friendly, you should really think about updating it.

2. Provides a way to inform people about your services/products day or night.

The beautiful thing about having a website for your business is that a customer can go to your site at any time of the day. Meaning, your business is promoted 24/7. Remember, it is important to make it easy for them to find the information they need because they may leave your site.

3. Get to know your customer

Utilizing services like Google Analytics or the Facebook Pixel allows you to gather critical information about your customers. Google Analytics, in particular, provides useful insights about your website’s traffic. You can track the activity on your site and view the effectiveness of your marketing campaigns. Additionally, the Facebook Pixel can gather all the personal information about a customer who has visited your site such as their age, gender, and where they live. This information is a vital tool for your business because it allows you to gear promotions to a specific audience. Thus, increasing your conversion rates and ultimately your sales.

4. Websites mean more customers.

The more online presence you have, the more it’s likely you will see an increase in sales. This is because most consumers are online nowadays looking for a service instead of going out to a physical location. Customers want to test the value of your service before they make the effort to go to buy your product or hire you. If people hear about your business from other sources, they will likely look you up online to get more information. So, it is important to have a website up and running.    

5. Enhanced communication with customers

Your website shows people what your business is about before they walk in your door. For example, if you wish to promote a family-oriented atmosphere your website could include pictures of staff and customers (with their permission) having a good time enjoying your store or product. An additional way to communicate with your customer base is to create a Facebook page for your business. This will help drive traffic to your website and improve your overall online reach. It is imperative your business has a Facebook page but it’s no substitute for a website designed specifically for your business.

6. Instant credibility

Having a website will give you instant credibility as a business, but only if your site is well planned and designed. For example, if your site has a lot of ads or pop-ups or it’s difficult for customers to find the information they need, they likely will leave and take their business elsewhere. Provide your customers with a great online experience so they will come back and continue to do business with you.

7. Provides a way to find and buy your product online

There is one place generally everyone goes every day: the internet. People are constantly consuming products and services online. The internet allows customers to research the best product and/or service that will solve their issue. Your website can even allow you to sell your product online. Shopify and Wordpress’ Woocommerce are useful tools that make the process fairly simple.

8. Clients expect you to be online

Customers typically research a company before buying a product from a business. If you don’t have an online presence, you might be seen as unprofessional or simply overlooked. On the other hand, a business with online reviews, a stunning website, engaging ads, and strong community engagement is usually a more trusted option.

9. Your Marketing Starts Online

Your website is the easiest and most reliable way for anyone to get more information on your business or promotions. Before printing flyers, buying radio station time, or posting a Facebook ad, your website must be correct. Clients who want more information should be able to rely on your website to address any unanswered questions they may have.

Written by Juan Cabrera Jr. (edited by Tomas Cera IV)

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

CHECK OUT OUR WORK