In today’s digital world, websites are the cornerstone of many businesses. They are an online platform to sell your products, share information about your business, or an extension of your brick and mortar location. Simply put, your website is important and generating traffic to that website can increase your bottom line tremendously. Now, if you aren’t technically savvy, you’ll likely find yourself asking “what is SEO and why do I need it for my website?”. We’re here to answer that:

What is SEO?

SEO is the optimization of a web property to help search engines understand the content on your website. This helps a search engine produce the best organic results for a requested search. It is important that you understand the search behavior of your audience. Leveraging certain “keywords” or phrases that your audience searches for regularly can greatly increase your profitability. There are many online resources such as Google Keyword Planner, Google Trends, and SEMRush can give you an insight as to which keywords are most profitable for your business to use.

Why is SEO important?

It is vital that your website is listed at the top of any relevant search. Users are more likely to click on the top 5 suggestions when searching for a website. If your website is lagging on the 5th page of Google, you will most likely have a harder time getting new customers to visit your site. Thus, decreasing the client conversion and sales of your business.

Search engines like Google and Bing power most of the search traffic on the internet (with Google powering 74.54% of all searches in 2017, according to Net Market Share). It is important that you keep an eye on how these search engines operate. Google regularly changes the way they rank websites and does not always release this information. But understanding how they rank websites can keep you ahead of the curve.

SEO is a must for every website

SEO can place your business ahead of the competition. If two websites are selling the same service or item, the search engine optimized website is more likely to have more customers and make more sales. This is especially apparent for e-commerce websites, as their sales are completely dependent on their website traffic and conversion rates.

Every SEO campaign is an ongoing effort and it is important that you plan ahead. This could be the difference between a successful online venture and an unsuccessful one.

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

Check Out Our Work!

In today’s digital world, websites are the cornerstone of many businesses. They are an online platform to sell your products, share information about your business, or an extension of your brick and mortar location. Simply put, your website is important and generating traffic to that website can increase your bottom line tremendously. Now, if you aren’t technically savvy, you’ll likely find yourself asking “what is SEO and why do I need it for my website?”. We’re here to answer that:

What is SEO?

SEO is the optimization of a web property to help search engines understand the content on your website. This helps a search engine produce the best organic results for a requested search. It is important that you understand the search behavior of your audience. Leveraging certain “keywords” or phrases that your audience searches for regularly can greatly increase your profitability. There are many online resources such as Google Keyword Planner, Google Trends, and SEMRush can give you an insight as to which keywords are most profitable for your business to use.

Why is SEO important?

It is vital that your website is listed at the top of any relevant search. Users are more likely to click on the top 5 suggestions when searching for a website. If your website is lagging on the 5th page of Google, you will most likely have a harder time getting new customers to visit your site. Thus, decreasing the client conversion and sales of your business.

Search engines like Google and Bing power most of the search traffic on the internet (with Google powering 74.54% of all searches in 2017, according to Net Market Share). It is important that you keep an eye on how these search engines operate. Google regularly changes the way they rank websites and does not always release this information. But understanding how they rank websites can keep you ahead of the curve.

SEO is a must for every website

SEO can place your business ahead of the competition. If two websites are selling the same service or item, the search engine optimized website is more likely to have more customers and make more sales. This is especially apparent for e-commerce websites, as their sales are completely dependent on their website traffic and conversion rates.

Every SEO campaign is an ongoing effort and it is important that you plan ahead. This could be the difference between a successful online venture and an unsuccessful one.

KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design, social media marketing, and search engine optimization. Consider hiring us for your next project.

Check Out Our Work!